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Market Intelligence
Data for decisions, tourism's vital statistics
The Dorset Tourism Data Project is an on-going monitor of visitor and
business trends and activity. These essential facts and figures, often used
to aid big company marketing and economic decisions also provide stimulating
statistics for every local business.
- Our visitors - who, why, where & when
- Our industry, its image, value & needs
- Tourism trends, the big picture
- Facts & figures at your fingertips
Based within the Market Research Group, Bournemouth University the Dorset
Tourism Data Project (DTDP) aims to be a leading resource in tourism
research for all tourism businesses and local authorities, providing
expertise and specialist local and regional tourism research information. It
researches visitor behaviour, occupancy and attraction levels as well as
visitor perceptions - what they like and what they don't.
The Dorset Tourism Data Project Team was originally established in 1990 and
is now managed by Bournemouth University. It is a partnership between the
University, Dorset County Council, Bournemouth Borough Council, Dorset
District and Borough Councils and the regional tourist boards. The Data
Project provides tourism trend information to assist marketing, business
development and environment planning.
Top-line data for the county of Dorset as well as each local authority area
is freely available either in leaflet form or on the website. To access this
information and find out more about this service please go to
www.themarketresearchgroup.co.uk
Key Contacts:
| Chairperson: |
Stephen Calver
The Market Research Group
Bournemouth University |
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| Lead Officer: |
John Brackstone
The Market Research Group
Bournemouth University
Tel: 01202 503871
Email: jbrackst@bournemouth.ac.uk |
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